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Website Redesign RFP: An Expert Guide on Creating Your Own Request For Proposal [+ Free Template]

Even though you may have a website for your business already, there occasionally arises a need for its redesign and compete overhaul.

To do the job right, you need expert web design companies working with you on this. The best way to find them, is through an RFP document.

This article discusses the RFP website redesign document: what it is and how to write one, while providing a free, downloadable website RFP template that you can customize to your company’s needs.

What is RFP Website Redesign Document?

A website redesign request for proposal (RFP) is a document that outlines the criteria, project scope, goals, timeframe, and budget for your new website.

It helps potential web design agencies get a sense of your current website capabilities, your desired course of action and end-goals for your redesigned website.

What Should a Proposal For Website Redesign Contain?

Any solid website redesign RFP document, regardless of the market, industry or a company, should include the following:

Introduce Your Business

The RFP process begins with a brief introduction to your brand and company.

This contains a very concise "about us" part detailing your organization, why you need a new website design, and a summary of the project's scope.

Keep this part brief and to the point to avoid overwhelming potential providers - on average, agencies get 150 RFPs each year!

Declare Your Budget

Your budget is a vital aspect of the website redesign RFP because it helps suppliers decide if they can complete the scope of work within the budget constraints and reply appropriately.

Your web redesign cost will be determined by three major factors: the skill of the team members who will work on your project, the hourly fee of the firm, and whether you pick a bespoke or template website approach.

To obtain a better idea of how much your web design job should cost, read blog postings, internet forums, or client evaluations that discuss project budgets.

Timetables and Deadlines

Giving suppliers a realistic timescale and estimated launch date for your website redesign project assists them to decide whether they can complete the project by the deadline.

A timetable provides a clear direction for work completion and puts everyone participating in the project on the same page.

Make sure your timetable provides hours for evaluating, modifications, and approval.

  1. RFP Release Date: Indicate the release date of your website redesign RFP so that suppliers can know how current your RFP request is. Set a response deadline on your web design RFP to remind suppliers when you expect to receive an RFP response from them.
  2. Vendor Selection Date: Include a deadline in your RFP for suppliers to respond to your choice.
  3. Project Kickoff: Include a deadline in your RFP for suppliers and their teams to begin working on your web design project.
  4. Date of Launch: Set a reasonable deadline for the completion of your web design project. A website project can typically take 14 to 18 weeks to finish, depending on its complexity.
Define Your Objectives

Defining your project goals stresses your essential design services and the scope of your project, whether you want to enhance sales or educate potential consumers about your brand and product.

List your major and secondary objectives as required.

Your site redesign objectives may include the following:

  1. Increase the number of eligible leads
  2. Boost brand recognition
  3. Improve your online presence
  4. Engage present and new consumers
Provide Website Inspiration and Examples

Get visual and make a list of websites you enjoy to help you paint a clearer picture of how you want your website to look.

List around five websites you enjoy, including their URLs and the things you appreciate about them.

You may also add the websites of your competitors to demonstrate vendors how your competitive environment looks.

Define Your Target Market

It is critical to determine your target audience before developing your website.

To maximize engagement and conversions, your website should fulfill the requirements and expectations of your target audience.

Make sure suppliers understand who your target audience is by including user personas and demographic information in your request for proposal.

Include information about your target audience's purchase behavior and favored content.

Establish Your Vendor Selection Criteria

Explain the criteria you'll use to pick your provider in this portion of your RFP.

Your vendor selection factors might include agency expertise, years of experience, portfolio, skills, and relevant projects.

Clearly outlining your selection criteria will assist you in weeding out organizations that are unable to provide all you want.

Detail Your RFP Submission Requirements

Outline the criteria you want from suppliers that wish to work on your web design project and how they should reply (usually via email).

The following are typical details you should get from vendors:

  1. Agency name, email, address, website, and phone number
  2. Years of experience, team size, certifications, and honors received by the company
  3. Estimated project hours and timetable from start to conclusion
  4. Client testimonials
  5. Five of their greatest, most relevant projects, with links to each case study

RFP Website Redesign Template

Website Redesign RFP Template helps create your request for proposal from scratch because it already contains all the essential fields and questions that just need filling out by the agency.

You can also download your copy of a free website redesign RFP template to the right on this page.

Here is an example of what a well-rounded RFP Template for website redesign should contain


Introduce your company and give a brief background on your business type, market, competitors, key areas of expertise and unique value proposition.


Define what challenges your business currently faces that this project, and a new website, will solve. Be as broad or as concise as needed and explain why you think your current website needs a redesign.


Deliver an overview of your website project starting with the state of the platform your current website is built on, why you are looking to redesign or create a new website, and your ideal project timeline.


Determine the short-term and long-term goals (SMART - specific, measurable, attainable, relevant and time-sensitive) you wish to achieve with your website.


List the features your website should have.


Feature #1

Feature #2


Feature #1

Feature #2


Feature #1

Feature #2


Specify the budget you have allocated for this project.


List other documents agency and service providers should submit along with their application. If you have additional questions you'd like them to answer, list them here.


RFP Sent Date:

Proposals Due Date:

Winner Selected By Date:

Website Redesign RFP Takeaways

A graphic design RFP can help you collect valuable responses from different vendors. It also lets you choose the provider that best fits your business goals.

This RFP checklist can be reproduced for essentially any other desired service or industry, such as:

  1. RFP for Software Development
  2. Digital Marketing RFP
  3. Website development RFP
  4. Mobile App development RFP
  5. SEO RFP
  6. Social Media RFP
  7. Website Design RFP
  8. eCommerce RFP
  9. Video production RFP
  10. Branding RFP
  11. Cybersecurity RFP
  12. Public Relations RFP
  13. RFP for IT services
  14. Email Marketing RFP
Author: DesignRush